Admittedly, understanding the Backpath grew out from 10 years of webspamming Google. In March 2010, AndyCho was extremely perturb that one of my business partner’s websites were dominant in the same industries that he was targeting and he started a complaints thread at Google Groups. (CAUTION: DO NOT CLICK IF YOU ARE OFFENDED BY VULGAR LANGUAGE!) .
The remarkable part of this thread was Matt Cutts`comment almost a month later.
"I just say thanks for this report. We got a lot of useful data from it – in addition to (just recently) taking action on things that violate our quality guidelines."
I must say, getting abruptly indoctrinated into Google’s School of Painful Tips while painful was also truly enlightening. I learned more about Google in the aftermath of that development than I did in the previous 10 years webspamming Google where no one else noticed and Google wasn’t in the self monitoring of webspam business. It also afforded me a certain level of fruition that have come to pass in three distinctly different ways:
- Learning how Google would approach webspam from an automatic front which subsequently afforded
- Avoiding PENGUIN 1.0 since PENGUIN 1.0 could not detect what it does not look for, and
- Better ways of generating organic links that produce surprising results without any amount of risk on “what precisely makes any website great to others”
Candidly, hindsight is everything. I did not know in advance anything about Google developments before they disclosed anything. However, my instincts, “if I owned Google and wanted to fight webspam… what would I do?”
I then adopted practices that avoiding that presumed scenario and I was fairly accurate for the most part when PENGUIN 1.0 came out to play I had no idea at the time but as I said, hindsight is everything.
Subsequently, when PENGUIN 2.0 launched and having a repeat performance (e.g. avoiding it) and Matt Cutts disclosed the difference between 1.0 & 2.0 … that made perfect sense. Since Manual Reviewed websites that I have helped recover surprisingly all got by PENGUIN 1.0 (for some odd reason) while have millions of webspam links. That was generally was due to the fact that 99% of their webspam were deeplinks.
While I generally do not need to invest in webspam today I do randomly in order to gain the best form of intelligence gathering on Google as Google will never disclose how to get ahead of all those competitors who are just like you and don’t have anything special either. They may indeed have positioning not because of a great website and not because of webspam but because first come, first serve is as fitting to ranks as anything else in this world.
That said, if you know your product inside and out, and you know your industry inside and outside and you also know your markets inside and out it shouldn’t be all that difficult to convey that on your domain.
If you can’t and you do indeed invest in webspam be sure you do your due diligence which is a bit of what this website is about.